Cingular Looses Ground

Verizon Wireless has again regained the number one position for total direct retail subscribers according to market research firm IDC. Verizon has reclaimed the position it once held in 2004 when Cingular Wireless outranked them.

IDC's latest research puts Verizon over AT&T/Cingular who now sit in the second position when it comes to subscriber base. IDC's data also indicates that Verizon Wireless has retained its leading position for total wireless data revenue.
Verizon became the new market leader in terms of total direct retail subscribers/customers, with a total of 56.8 million.